Top 5 Benefits of Corporate T-Shirt Printing in Singapore

Corporate t-shirt printing is one of the many ways companies in Singapore boost their brand presence, motivate team members, and leave a positive impression on potential clients. These custom tees can be used for promotions, staff uniforms, and corporate gifts, offering multiple uses while showcasing the company’s branding. In this section, we explain the top five advantages of corporate t-shirt printing and why it is worth considering for companies in Singapore.

corporate t-shirt printing

1. Increased Brand Exposure

These branded t-shirts are like mobile billboards for your firm. With more t-shirts printed with designs showing the company logo, tagline and brand color – the more your brand is shown to the public. Increasing the chance of people noticing and remembering your brand.

Benefits:

  • Increased Exposure: Anyone wearing branded t-shirts from your company is promoting your business wherever they are.
  • Low-cost Advertising: T-shirts printed with your branding are likely to be worn several times. People wearing them at different locations will help to advertise your brand to different people. The investment is low compared to traditional marketing media such as billboard advertisements, TV or radio adverts.
  • High Recognition: With increased brand exposure, it will lead to increased brand recall amongst the masses.

Example:

While attending any corporate events, trade shows or business events in Singapore, the individuals wearing your custom printed branded t-shirts will capture the attention of people. Every year, all the brands exhibiting at IT shows in Singapore will don unique custom tshirts or polo shirts to differentiate themselves from the numerous brands fighting for customers’ attention during the show.

2. Team Cohesiveness and Professionalism

custom print t shirt singapore

Branded corporate t-shirts worn by employees promote the feeling of unity and togetherness. These shirts help to create a professional look and create a positive representation of your company.

Benefits:

  • Improved Team Morale: Uniforms create a sense of cohesion among team members, they help to make everyone feel like they are working toward a common goal. The shirts help to foster a feeling of equality and team spirit.
  • Professional Identification: A custom branded t-shirt makes it clear that the person wearing it is a staff member of the company and clients can feel confident to approach him or her. This is especially important in crowded environments. 

Example:

A Singapore based startup team wears tshirts branded with their corporate logo and colors during product launch events. Their coordinated attire conveys unity and teamwork, leaving a positive impression on event attendees.

3. Versatile Marketing Tool

A corporate t-shirt can be used in many ways, depending on your company’s marketing strategies such as social media campaigns. An example is that custom tshirts could be used as gifts in giveaway contests!

Benefits:

  • Promotional giveaways: T-shirt giveaways could be effective as part of a marketing campaign. Make limited edition custom tshirts to increase demand and drive excitement! 
  • Customer Loyalty Rewards: Consider giving branded t-shirts as a reward or as an exclusive merchandise item for customers who have hit a minimum spending. This could be a way to increase customer retention. Customers have an incentive to continue patronising your business to gain a unique reward.
  • Event Merchandise: Create event-specific t-shirts for conferences or fundraisers to improve the experience of attendees. The shirts will serve as memorabilia that the attendees treasure.

Example:

A fitness center in Singapore could start a referral program wherein members who refer friends to join the center receive limited edition branded t-shirts. This could boost membership sign-ups as well as brand awareness.

4. Long-term Promotional Lifeline

custom print t shirt

Custom tees can potentially have a longer lifespan compared to other advertising methods. The likelihood of the tshirts being worn repeatedly is high, especially if they are comfortable, well-fitting, and feature an attractive design.

Benefits:

Global Reach: There could be a chance where the custom tshirts are worn outside of Singapore, when the shirts are worn by people who are travelling!

Memorability: A well-designed t-shirt can make an impression that lasts, so your brand stays on top of minds. 

Example:

A firm in Singapore organises a Corporate Social Responsibility program and distributes the company branded tees to their employees as uniforms for the event. The tshirt design is inspirational and motivational, communicating the values which are important to the organization. This makes the employees feel proud of what they stand for, when they wear the custom tshirts.

5. Customizability and Creative Expression

Corporate t-shirt printing will allow you to express your business creativity. There are various printing techniques and designs through which you can make t-shirts that convey your brand message.

T-Shirt Printing in Singapore

Benefits:

  • Unique Designs: Design custom graphics, slogans or patterns to create unique t-shirts.
  • Multiple Embellishment Options: One can use a variety of techniques such as screen printing, embroidery or heat transfer prints to embellish the shirts and communicate the desired message.
  • Targeted Messaging: Get specific t-shirts with printed messages for some of your campaigns, products or events to be in touch with your targeted audiences. 

Example: 

A Singapore food and beverage company partners with Ark Industries in the design of humorous, customized t-shirts showcasing puns related to food, for a launch of a new product. This attracts customers and the tshirts become a topic for discussion!

How to Best Leverage the Benefits of Corporate T-Shirt Printing

corporate t-shirt printing Singapore

The following are helpful tips that one can apply for achieving all benefits from corporate t-shirt printing:

1. Quality Materials:

T-shirts need to be loved by the wearer. They need to be comfortable and fit well. A common choice is cotton fabric material, which is breathable and light.

2. Design

A well designed shirt graphic will reflect well upon the brand and attract attention. Text legibility and color contrast are one of the important points to consider while creating the design.

3. Printing Method

Depending on the quantity of tshirts and tshirt graphic design, there could be a few options regarding the print method. For cost efficiency, many brands prefer to use the silkscreen printing method. Some brands’ artwork may be more complex and would require a heat transfer print method such as Direct-To-Film (DTF) to be used for the shirts.

4. Distribution

Ensure the custom corporate t-shirts are distributed to the people who will likely wear and appreciate them. Distributing the corporate shirts to people in leadership positions and getting them to wear them will likely influence fellow colleagues to wear them too!

Conclusion

Corporate t-shirt printing can be a means for businesses in Singapore to make their brand very visible, the team members to feel united and create memorable marketing moments. With attractive designs, good fabric material and marketing strategy, custom t-shirts can be one of the useful assets in your branding toolkit.Ark Industries specialises in custom t-shirts designed to suit all types of needs. Our focus is to provide professional solutions for your branding and corporate wear needs. Contact us now to begin the process of ordering corporate t-shirt printing for your business!