Tag Archives: crisis management

Introduction Communication is the medium through which an organisation steers the uncertain waters of a crisis. Stakeholder perception of the company is influenced by the messages’ clarity, the response’s timeliness, and the overall transparency. Crisis communication management is minimal with the direct statements; however, it is instrumental in the management of information to calm the public and sustain their loyalty. …

Crisis usually comes unannounced and upends even the most ingrained operations. In such cases, communication is no longer merely an ancillary function; it becomes a vital component. It is a stabilizing influence that ensures the preservation of trust, the preservation of reputation, and clarity in guiding stakeholders. Yet, despite this, most organisations persist in committing basic mistakes in crisis communication …