Globalization has been happening at the speed of light and communication now instantly. With this, businesses are exposed as never before to crises that may affect their reputation and operations. Whether it is social media controversy or operational disruption, a very robust approach toward crisis management has never been required as much as it is today. And that is precisely …
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Ways to Communicate with Customers During a Crisis Without Losing Trust
When a crisis strikes, what and how a business communicates can make the difference between retaining the trust of customers or losing it once and for all. At Cho Pei Lin Communications, there is a focus on guiding organisations through their darkest hour with integrity, transparency, and empathy. As one of Singapore’s most credible crisis communication consultants, Cho Pei Lin …
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