Crisis usually comes unannounced and upends even the most ingrained operations. In such cases, communication is no longer merely an ancillary function; it becomes a vital component. It is a stabilizing influence that ensures the preservation of trust, the preservation of reputation, and clarity in guiding stakeholders. Yet, despite this, most organisations persist in committing basic mistakes in crisis communication …
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Improving Business Resilience: The Impact of PR Consultancies in Crisis Management
Globalization has been happening at the speed of light and communication now instantly. With this, businesses are exposed as never before to crises that may affect their reputation and operations. Whether it is social media controversy or operational disruption, a very robust approach toward crisis management has never been required as much as it is today. And that is precisely …
Read More »Ways to Communicate with Customers During a Crisis Without Losing Trust
When a crisis strikes, what and how a business communicates can make the difference between retaining the trust of customers or losing it once and for all. At Cho Pei Lin Communications, there is a focus on guiding organisations through their darkest hour with integrity, transparency, and empathy. As one of Singapore’s most credible crisis communication consultants, Cho Pei Lin …
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