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Entrepreneurs attempting to make good impressions often falsely assume what networking contacts would like. To find out, they sometimes use the “catering” strategy — steering conversations or opportunities toward the other person’s interests — at meetings and in gift-giving situations. But while, in a recent survey, 71 percent of respondents presumed catering to be the most effective method, research disproves this popular belief. Catering and …
Read More »Don’t Assume What Gifts Potential Partners Want — You Can’t Afford to Be Wrong
