Tag Archives: business gifts

Don’t Assume What Gifts Potential Partners Want — You Can’t Afford to Be Wrong

corporate gifts

Entrepreneurs attempting to make good impressions often falsely assume what networking contacts would like. To find out, they sometimes use the “catering” strategy — steering conversations or opportunities toward the other person’s interests — at meetings and in gift-giving situations. But while, in a recent survey, 71 percent of respondents presumed catering to be the most effective method, research disproves this popular belief. Catering and …

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