Tasselline | Latest Articles By Singaporeans, for Singaporeans Article Site for Singaporeans

There is always a question that comes up when companies start planning their gifting activities: how much should they actually spend? The answer is not as simple as choosing a fixed amount. A suitable budget will depend on what the company wants the gift to represent, the reason for the gift and the relationship to the recipient. Sometimes a small …

PR consultancy services are at the core of how companies in Singapore manage reputation, communication, and long-term brand perception. In a fiercely competitive business environment, companies are required to communicate effectively with their stakeholders, maintain their credibility, and respond to public scrutiny in a thoughtful manner. By understanding how PR consultancy services assist these goals, businesses can decide on the …

PR crisis management is the planned process with regard to preparation, response, and recovery of occurrences that jeopardise organisational reputation. Crisis management in Singapore is centred on rapid response to a crisis, proper communication and awareness of the various regulations. A crisis can be misinformation, a legal or operational failure or public scrutiny. The PR crisis management does not avoid …